OUR STORY

Lunar Co. is an independently owned and operated surf and skate-inspired lifestyle brand, proudly born on the Surf Coast of Victoria. We operate exclusively online, with our HQ and warehouse based on Wadawurrung land (Surf Coast, VIC).

It all kicked off in 2022, when our founder, Mitch, decided there had to be more to life than spending all day behind a desk. So, he backed himself, threw in his hard-earned savings, and took a leap. Since then, we haven’t looked back.

We got our start setting up at local markets across Victoria—from Torquay to Mt Martha, Lorne to Rye—clocking up countless kilometres and meeting some epic people along the way. That grassroots hustle is still at the heart of what we do. These days, you’ll find our gear all over the country, and nothing stokes us more than spotting our threads out in the wild.

Every piece is designed right here in VIC by our in-house crew, and crafted using ethically and environmentally responsible materials. We’re all about supporting local, creating quality gear, and keeping things simple. Think everyday staples: tees, jumpers, and lids that go with pretty much anything.

At Lunar Co., we believe in having a go, questioning the status quo, and pushing the boundaries. We don’t take ourselves too seriously—but we’re serious about what matters. We’re a values-led brand, driven by Community, Quality, and Care for the Environment.

Riding Waves for Mental Wellness: Our Partnership with WOW Foundation

With every tee, hoodie, hat, or accessory you buy, a portion of our profits goes to support WOW — a surf therapy charity dedicated to mental health and wellbeing.

WOW uses the power of the ocean to help people reconnect, reset, and find healthy ways to manage anxiety, low mood, and life’s challenges. Through inclusive surf sessions for all ages and abilities, WOW creates space for conversation, community, and healing — one wave at a time.

Find out more!

Smalls Wins, Create Big Effects.

As an independent surf brand, we’re always looking for ways to reduce our footprint.

Like you, we see the growing threats to the natural world — and we know that the fashion industry, including ours, plays a role. As we’ve grown, so has our awareness of the impact we have and the responsibility we carry.

Sustainability and ethics aren’t just buzzwords to us — they’re guiding principles. We’re not perfect, and we won’t pretend to be. But what we can promise is transparency: sharing the wins, the challenges, and the reasons behind every decision we make.

Our goal is to keep learning, improving, and doing better — for the ocean, the planet, and the people in it.