Lunar Co. is an independently owned and operated coastal-inspired lifestyle brand, proudly born on the Surf Coast of Victoria. We operate exclusively online, with our HQ and warehouse based on Wadawurrung land (Surf Coast, VIC).

It all kicked off in 2022, when our founder, Mitch, decided there had to be more to life than spending all day behind a desk. So, he backed himself, threw in his hard-earned savings, and took a leap. Since then, we haven’t looked back.

We got our start setting up at local markets across Victoria, from Torquay to Mt Martha, Lorne to Rye - clocking up countless kilometres and meeting some epic people along the way. That grassroots hustle is still at the heart of what we do. These days, you’ll find our gear all over the country, and nothing stokes us more than spotting our threads out in the wild.

Every piece is designed right here in VIC by our in-house crew, where we sketch, refine and test each style before it hits the lineup - we back local makers wherever possible and focus on well‑built essentials. Creating timeless, old‑school surfwear with a focus on premium headwear (#1 lids on the Surf Coast we reckon aha). Every piece is made with care and built to last, inspired by classic coastal style and a love for days spent by the ocean.

We're a small batch & values‑led brand - driven by Community & Quality. Have a suss below at what's been an epic ride so far.