OUR STORY.

Lunar Co. is an independently owned and operated Surf & Skate Inspired lifestyle brand - born out of the Surf Coast in VIC. We sell exclusively through our online store, with our HQ and warehouse both positioned on Wadawurrung land (Surf Coast, VIC).

Our brand began back in 2022, when our founder, Mitch, figured there had to be more to life than being locked away in an office for 8 hours a day.

So, he chucked some hard-earned savings into starting the brand, and hasn’t looked back since. Our humble beginnings travelling to local markets all around Victoria is where we found our passion for the job. From Torquay to Mt Martha, Lorne to Rye. We have clocked up some serious KM’s. Now nationwide, we love nothing more than seeing our threads out in the wild.     

Every product you come across is designed in-house by our creative team here in VIC & is made in collaboration with our quality, ethically & environmentally sourced threads. We’re super pumped to support our local community and bring to you the best the Surf & Skate wear scene has to offer.

We focus on Quality & Simplicity ~ we create wardrobe staples; tees, jumpers and lids that will pretty much go with anything… and EVERYTHING! We are all about havin’ a crack. Questioning the norm & forever pushing the boundaries. We don’t take ourselves too seriously, but are serious about the right sh*t. A values driven clothing brand, a small business that prioritises Community, Quality and Environment.

Waves of Wellness Foundation Charity Partnership.

For every tee, hood, hat & accessory you purchase ~ we donate a portion of our profits to WOW!

WOW is a mental health and surf therapy charity that aims to promote positive mental health and wellbeing within the community. This is implemented through assisting individuals in discovering healthy outlets to help combat low mood and anxious feelings! The organisation facilitates surf lessons for all ages and abilities to help aid conversation and connection within the individuals who may be experiencing similar hardships.

Find out more!

Smalls Wins, Create Big Effects.

As an independent brand, we are always seeking to lessen our impact on the environment.

Just like you, we understand the natural environment around us is under threat. We also understand we have engaged in an industry that is a large contributor to the issue. As our brand has grown, the understanding and knowledge we have gained of the fashion industry has continually developed. In times like these, sustainable and ethical decision-making must be at the forefront in each & every decision we make.

We are not perfect, nor will we throw around the words sustainable and ethical lightly. Our commitment to you is to be a transparent brand that educates about the good, the bad and why we make the decisions that we do.